Marketing has hit an all time low. I submit to you this: The gamer razor. Yes, now there is a Gillette Fusion for gamers. What is different about it, you might ask? As far as I can tell, nothing, other than the fact they slapped the surname ‘gamer’ on the packaging. Don’t get me wrong, I love the Fusion line of razors, but this is a bit silly.
Although it does bring to light a certain paradigm shift in our culture. Not so long ago, gamers and geeks alike were seen as pasty faced zombies in their Mother’s basements twitching their thumbs to the latest incarnation of Mario, or rolling a handful of D6’s with a certain glee as they calculated the damage from a fireball. Now, being a geek is chic. With the advent of more powerful consoles and superb marketing, we now have gaming in the mainstream media. Heck, with the creation of the Wii, we even have senior citizens playing video games. I’ve even read news articles about schools purchasing Wii’s for classroom use, for games like Wii fit and Wii Music. Dungeons and Dragons has even gotten over some of the social stigmas it had back in the 70’s and early 80’s. Let us not forget we even have a professional gaming league, which is what the razors are actually designed to promote.
I never dreamed, back in the days of playing Intellevision games, there would be a professional league, a serious one where the pro’s can make a serious living off playing games. I should have practiced more, heh.
So, get your game on and buy a gamer razor because Gillette says your not complete without one.
2 comments:
you know you would be all up on buying it if they slapped Gamer on that fancy head razor that looks like a hot wheels car :)
Wow, whats next? gamer underwear w/ pre-installed dookie stains? Gamer tooth brushes? Looks like some egghead in marketing thought it would be great to appeal to the scraggly bearded gamer that would probably cut his throat with this product that use it right...
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